Nintendo: Switch user revenue is at historic levels in the US

December 12th, 2018, 16:10 Posted By: wraggster

Nintendo is confident of hitting its high unit sales forecast for the Switch, according to Nintendo of America president Reggie Fils-Aime, but any shortfall will be balanced by historic levels of user revenue.
The company's target for Switch sales this fiscal year is 20 million units, contributing to a 38 million target for the two years since the console launched. However, at the end of the September quarter, the Switch had sold just under 23 million, leaving a significant deficit to be made up before the end of March 2019.
That picture has caused a loss of faith within the investment community, but NOA president Reggie Fils-Aime told Forbes that Nintendo remains on course to reach its own lofty goals.
"We're feeling confident in our momentum and it's not just a stellar launch of Pokémon, it's not just what appears to be a stellar launch for Super Smash Bros. Ultimate," he said. "That Black Friday through Cyber Monday time frame was critically important to us, the remaining shopping days now through Christmas are critically important to us.
"More days right after Christmas as consumers receive gift cards or take unwanted gifts and monetize into things like Nintendo Switch are important to us."

https://www.gamesindustry.biz/articl...vels-in-the-us

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